Archive for the ‘Marketing’ Category

How To Merge Or Join Audio Files Using MP3 Trimmer

10 Jun

I use MP3 Trimmer to merge or join audio files from my Marantz professional recorder.

After a lot of searching on the internet I found MP3 Trimmer and have never turned back.  It is very easy to use and works quickly.

Follow the instructions on this video and you will be happy with the results.

Once you have downloaded the software here and you have your audio files highlighted on your computer you simply drag and drop the audio files on the MP3 Trimmer window.

Here is the step by step method of merging your audio files.

1.  Download the software
2.  Go to the Tools tab and click join files (a window will open up)
3.  Drag your files into the little window
4.  Select the target folder on the bottom right ( I use my desktop)

Now you have your files all merged or joined together using MP3 Trimmer.  Free easy and fast!

Micheline Clawson Micheline Marketing signature


Guerilla Marketing Tactics That Make You Remarkable

26 Dec

If we use a few guerilla marketing tactics we just might get noticed and become remarkable.

T.V. has touched us with ads over and over again, but in the last few years, it just isn’t working anymore.

Companies spend millions of dollars anually to distract us and make us buy their products.

Watch this video by Seth Godin. He tells it like it is. I have outlined his guerilla marketing ideas for you below.

The company Coke Japan comes out with a new product every three weeks because they have no idea what will work.  Failure is what makes you successful. If you haven’t failed enough, you haven’t found what’s working.

The product that gets talked about or purchased depends on whether it is remarkable.

It needs to be worth remarking about and cause us to tell our friends.

If the product solves a problem or fills a need, people  will spread the word for “FREE”.

Remember, consumers really don’t care about you.  They want “me” mail, not “email”.

To market an idea without a following is difficult.

You have to find a group that really cares about what you have to say.

Krispy Kreme for example, enters a city, creates a following and prospers through word of mouth.  Sell to people who want to listen and they will tell their friends.

What marketers use to do is make average products for average people. That is what mass marketing is, stated at Five Channels.  We have so many choices and so little time now that we just don’t make any choices at all.

Don’t be boring! Be heard! Be remarkable!

Don’t be super outrageous, just figure out what they want and what you have to do to get their attention.

The riskiest thing is to be safe. Be in the fringes, be remarkable.

Very good is boring and won’t be noticed.  Figure out who cares and sell something to them.  They in turn will tell others.

That is the most basic of all guerilla tactics you can use.


Small business tips in Ocala Florida – Business Directory

11 Dec

Here are some small business tips for website ranking in Ocala Florida or any other city for that matter.

I often have people ask me “how can I increase my website ranking”.

It may surprise you that there are many free options out there in internet land that will improve your website ranking for free.  Yes free!

I know that sounds to good to be true, but this time it really is. It may require a little elbow grease, but anything worth having is worth working for.

Have you ever gone on line looking for a local business and found lots of sites that just list businesses like you are looking for?  You likely haven’t paid attention, but many websites are looking for and have perhaps even listed information about your small business tips business directorybusiness for free.

There are two reasons for this.  Websites like yellow pages, city search and many others, make their money and improve their web presence by grabbing your info and putting it on their website.

This may or may not be a problem for many small businesses and I will tell you why.

Free is good, but only if they get it right.

If they get it wrong, you are losing business and that affects your bottom line.  People might be calling the wrong number and going to the wrong location.  For every day this happens and you don’t fix it, you are leaving money on the table.

I can’t tell you how many times this happens and when the business owner is informed of what is going on, the common answer is “I just don’t understand that internet stuff”.

This is a deadly attitude that could eventually put them out of business.

Many small business owners in Ocala and other parts of the country are looking for help, but are refusing to keep up with technology.  I’ll bet these people are not still watching a black and white TV.

If this describes you, it is in your best interest to get with the program and increase your bottom line, for FREE.

Here is a list of common websites that might have your information.  I would suggest you check them out and see if you are listed.  If you are not, take the time to put your information on these sites.

Be sure to include a link to your website when you list your information.  This will allow others to find you and will send some important google juice in your direction.

This is one of the most important small business tips that you can implement.

  1. Bing
  2. Yahoo
  3. Yelp
  4. Merchant Circle
  5. LinkedIn
  7. White Pages
  8. Super Media
  9. Yellowbook
  10. CitySearch
  11. MapQuest
  12. Biznik
  14. Foursquare
  15. Thinklocal
  16. CitySlick
  17. USYellowPages
  18. Outside In
  19. Dex
  20. BizJournals
  21. JustClickLocal
  22. Discover Our Town
  23. Metrobot
  24. Best Deals On
  25. Twibs
  26. LocalEze
  27. Kudzu
  28. CityVoter
  29. Manta
  30. ZipWeb
  31. USCityNet
  32. Local Site Submit
  33. InfoUsa
  34. Acxiom
  35. Infignos
  37. Genie Knows
  38. Mojo Pages
  39. Brown Book
  40. Magic Yellow
  41. TeleAtlas
  42. Navteq
  43. Judysbook

For every individual directory that you submit to, it is another chance to get found online.  It is so important to make sure you’re listed in every directory possible.

Please share, comment and like this post if it has been helpful.

P.S. – If you are looking for some small business tips that might help you please feel free to contact me at 352-299-7419.

Micheline Clawson Micheline Marketing

Micheline Clawson



    How to add a video to your blog post in 3 easy steps

    28 Sep

    Adding a video to your word press blog is easy and can be done in 3 easy steps.

    If you are not currently using video as an online marketing strategy you might want to reconsider.  Since Google just

    Micheline Marketing, don't hide, use video marketing

    Don’t hide! Be happy! Show yourself!

    partnered up with Youtube, they are now a very powerfull team.

    You want to be part of the top two search engines on the planet.

    Don’t be slow getting out the gate and hiding in your shell. You will miss out on a lot of online traffic.

    In fact, the more videos the better.  Often I have uploaded a video for someone and optimized if for their business and they were shocked at the results.

    Literally over night, the video showed up before their own website did. Now that is powerful!

    Okay, enough of my rant. You are likely convinced by now. 

    So watch the video below and start posting videos on your blogs.

    Follow these 3 easy steps to insert a video in your blog post.

    Head over to youtube and find the video you want to insert.  Make sure you are not inside your own youtube channel because the option to embed will not be found there.
    Once you found the video follow these steps.

    1.  Click on “Share” below the video.

    2.  Click on “Embed”.

    3.  Simply copy the code that is highlighted in blue inside the box.  I usually use the old embed code that is checked by default.

    Now you can go over to the blog post to add your video.

    Follow these steps.

    1.  Once you have identified the location for your video put the cursor exactly where you wan the video to show up.  Be sure you are in “HTML’.  It will not work if you are in visual mode.

    2.  Simply paste the code you found in the box on youtube.

    3.  Be sure you update the information and then click view post.

    Follow these easy steps to success. Video is a great strategy to help build your brand online.

    P.S. – Please like comment and share if this has been helpful.

    P.S.P.S – If you would like some tips on video marketing feel free to contact me.

    To your success!

    Micheline Clawson Micheline Marketing
    Micheline Marketing
    Skype  micheline.clawson
    Direct   352-299-7419


    How To Save Time When Uploading To Youtube

    27 Sep

    Learn these simple steps to save you time when uploading videos to youtube.

    If you use the default settings you will only have to enter the tags once and it will automatically generate for you each time you upload a video.

    Watch this video to see how I do it!

    Login to your account and on the upper right hand corner you should see your name or your youtube username next to a drop down menu.

    Click on the drop down menu and choose “Settings”.

    A new window will open and on the left hand side you will see Channel Settings. Under this heading is Defaults. Choose this and you will come to a new window that will allow you to add the default settings.

    All of the settings here will automatically generate each time you upload. Keep in mind that you are able to over ride these setting when you are uploading the video.

    I like to put my signature information in the description box, so I don’t have to do it each time. The description will obviously change each time so I do not add that info here as it is specific to each video.

    If most of your videos are tagged with the same tags each time this feature will save you a lot of time. Do it once and your done, you might only need to adjust things slightly on future uploads.

    Believe it or not, taking the time to tag your videos is so critical to marketing, yet many do not take is serious.  These easy steps will truly save you time when uploading to youtube.

    Put your name in every video. Don’t forget your name because if someone wants to look you up on line, each video will show up that you have tagged with your name.

    It makes you look good!

    It makes you also look like you have been doing something and of course, they might even think you know something.

    P.S. If you are looking for an easy way to get started blogging and make money from home at the same time click below.Empower Network Buy Button

    Have a great day!

    Micheline Clawson Micheline Marketing

    Micheline Marketing
    Micheline Clawson
    Skype micheline.clawson
    Direct 352-299-7419


    Authors use social media to build relationships

    24 Sep

    Authors living in a brave new world are often using social media to build relationships.

    Gone are the days where your book is simply published, put in a store and “cha ching”.

    We live in a day and age where building an online community is essential to sales.  Yes, relationships drive sales, even on the internet.authors use social media to build a community

    I have worked with and enjoyed horses for many years.  Enjoying my horse and having fun was my goal.  It didn’t take me long to figure out that working as a team required “team work” and team work required a relationship.

    Relationships take time, but the return on investment is priceless.

    I can’t tell you how many people have asked me how I got my horse to do this very unusual task.

    Watch the video and come to your own conclusion.

    “Standing out and being different will make you memorable”.  Taking the time to build relationships will eventually create a community that believes in you and buys from you.

    Here are some social networking sites that will help you gain credibility and grow your tribe.

    Facebook Fan Page, Twitter, Google +, Youtube and Linkedn. There are many more you can tap into, but these are at least the basics to begin with.

    Blogging is a great way to keep in touch with your peeps. It will help you grow your audience.  Capture their email address by offering them a free e-book or little extra they can’t live without. The old saying “you are your list” certainly applies to branding and sales online. This is essential.  Make a list through your optin form on the website, then don’t forget to email them.

    Consistently posting quality content on your blog is also a key factor to building your social media relationships.engaging-your-audience

    Engagement and interaction is what keeps them coming back and will help you create the buzz that will drive traffic to your site. Don’t forget to validate them, they love it.

    Create a newsletter with valuable content, this will keep you in top of mind.

    Book reviews are also a great strategy.

    Give away review copies, submit to book review blogs and mainstream press.  Seek popular reviews on Amazon.

    The more books you write the more books you sell is a known fact, especially when you go online.

    Build your own army and hope they start evangelizing and creating new converts.

    Be controversial, that creates a buzz and that buzz makes you stand out.

    Video is a great way to market your books.  Since youtube is the 2nd largest search engine you would be missing out on a lot of traffic if you didn’t use this strategy.  This is a great way to build relationships in the social media departments.  People love authenticity and video is real.

    In summary, SUCCESS depends on your CONSISTENCY, your CONTENT and your ENGAGEMENT with the COMMUNITY.  Of course it helps to have someone making sure the content is getting out there.

    Remember, whatever content that is posted on line will virtually NEVER go away.  It is just the nature of the online age we live in.

    Online marketing is NOT a magic bullet nor a quick ROI.
    It can be, it might be, but usually it is a long term strategy for success.

    The good news is, each piece of content you put out there that has a call to action with a buy now button or pointing to one, will work for you in your sleep. If you don’t see immediate results it doesn’t mean you were not successful. It will eventually pay off.

    P.S. – if you are looking for an easy way to get blogging and pay for some advertising costs click the button below.  You see, this works for me in my sleep. I make this post once and it just keeps on ticking.

    Empower Network Buy Button

    To your success!

    Micheline Clawson

    Micheline Clawson Micheline Marketing
    Skype: micheline.clawson


    Posted in Marketing