Authors use social media to build relationships

24 Sep

Authors living in a brave new world are often using social media to build relationships.

Gone are the days where your book is simply published, put in a store and “cha ching”.

We live in a day and age where building an online community is essential to sales.  Yes, relationships drive sales, even on the internet.authors use social media to build a community

I have worked with and enjoyed horses for many years.  Enjoying my horse and having fun was my goal.  It didn’t take me long to figure out that working as a team required “team work” and team work required a relationship.

Relationships take time, but the return on investment is priceless.

I can’t tell you how many people have asked me how I got my horse to do this very unusual task.

Watch the video and come to your own conclusion.

“Standing out and being different will make you memorable”.  Taking the time to build relationships will eventually create a community that believes in you and buys from you.

Here are some social networking sites that will help you gain credibility and grow your tribe.

Facebook Fan Page, Twitter, Google +, Youtube and Linkedn. There are many more you can tap into, but these are at least the basics to begin with.

Blogging is a great way to keep in touch with your peeps. It will help you grow your audience.  Capture their email address by offering them a free e-book or little extra they can’t live without. The old saying “you are your list” certainly applies to branding and sales online. This is essential.  Make a list through your optin form on the website, then don’t forget to email them.

Consistently posting quality content on your blog is also a key factor to building your social media relationships.engaging-your-audience

Engagement and interaction is what keeps them coming back and will help you create the buzz that will drive traffic to your site. Don’t forget to validate them, they love it.

Create a newsletter with valuable content, this will keep you in top of mind.

Book reviews are also a great strategy.

Give away review copies, submit to book review blogs and mainstream press.  Seek popular reviews on Amazon.

The more books you write the more books you sell is a known fact, especially when you go online.

Build your own army and hope they start evangelizing and creating new converts.

Be controversial, that creates a buzz and that buzz makes you stand out.

Video is a great way to market your books.  Since youtube is the 2nd largest search engine you would be missing out on a lot of traffic if you didn’t use this strategy.  This is a great way to build relationships in the social media departments.  People love authenticity and video is real.

In summary, SUCCESS depends on your CONSISTENCY, your CONTENT and your ENGAGEMENT with the COMMUNITY.  Of course it helps to have someone making sure the content is getting out there.

Remember, whatever content that is posted on line will virtually NEVER go away.  It is just the nature of the online age we live in.

Online marketing is NOT a magic bullet nor a quick ROI.
It can be, it might be, but usually it is a long term strategy for success.

The good news is, each piece of content you put out there that has a call to action with a buy now button or pointing to one, will work for you in your sleep. If you don’t see immediate results it doesn’t mean you were not successful. It will eventually pay off.

P.S. – if you are looking for an easy way to get blogging and pay for some advertising costs click the button below.  You see, this works for me in my sleep. I make this post once and it just keeps on ticking.

Empower Network Buy Button

To your success!

Micheline Clawson

Micheline Clawson Micheline Marketing
Skype: micheline.clawson


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Leave a Reply


  1. Stacey Rollins

    September 26, 2012 at 1:20 pm

    That was good. I got the point!

    • admin

      October 10, 2012 at 12:18 pm

      Thanks Stacey, glad you got some value from the blog post.